Should Marketing Review eLearning Courses?

By |2017-05-11T09:00:23+00:00May 11th, 2017|Association eLearning Blog, eLearning, Instructional Design, Learning Theory, Marketing, Member Engagement & Retention, Project Management, Tips and Tricks, Training and Development|

Recently, an instructional designer friend of mine asked me, “Should Marketing review eLearning courses and approve them before they are released?”  I responded with a, “Yes, but…” There are legitimate reasons Marketing needs to see [...]

The Importance of Implementing a Marcom Strategy for Continuing Education

By |2015-10-22T09:15:00+00:00October 22nd, 2015|Association eLearning Blog, Association Management, Budgets and ROI, Communications, eLearning, Marketing, Project Management, Strategic Planning, Uncategorized|

"What is a marcom strategy and why do I need one for continuing education?" you might ask yourself. Sounds like a buzz word right? Marcom or marketing communications, is the branch of marketing that decides [...]

Is It Time to Assess Your eLearning Course Audience?

By |2015-04-30T09:15:04+00:00April 30th, 2015|Association eLearning Blog, Association Management, Budgets and ROI, Communications, eLearning, Marketing, Member Engagement & Retention, Online Communities, Project Management, Strategic Planning|

You’re offering courses online. You think the content is relevant. So, where are your learners? Maybe it’s time to assess your eLearning course audience. You might not be familiar with market segmentation or demographic and [...]

Marketing Your Association to Millennials: Make it Social

By |2015-03-26T10:55:12+00:00March 26th, 2015|Association eLearning Blog, Association Management, Communications, eLearning, Marketing, Member Engagement & Retention, Online Communities, Social Media Marketing, Uncategorized|

Years ago, while interning for a social media marketer, I was taught the value of social media to engage and attract business. Today social media marketing has changed from meme generation, to promoted posts and [...]

Email is Cheap, but isn’t (Always) the Answer

By |2014-04-02T09:25:22+00:00April 2nd, 2014|Association eLearning Blog, Association Management, Communications, eLearning, Marketing, Member Engagement & Retention, Strategic Planning, Uncategorized|

This is a guest blog post by Meagan Rockett. She is the Director, Client Solutions with Greenfield Services Inc. Partnering with Professional and Trade Associations, Meagan consults and develops programs to move the needle in membership [...]

ROE vs ROI – A Focus on Member Engagement

By |2013-11-14T11:10:48+00:00November 14th, 2013|Association eLearning Blog, Association Management, Budgets and ROI, Member Engagement & Retention, Online Communities, Social Media Marketing, Strategic Planning, Uncategorized|

If you’ve been a member of the association universe very long, there’s no doubt you understand the importance of member engagement. The Decision to Join study showed that the more engaged a member is, the [...]

Education + Marketing – The Team for Success in eLearning

By |2013-09-16T11:07:19+00:00September 16th, 2013|Association eLearning Blog, Association Management, Communications, eLearning, Learning Management Systems, Marketing, Member Engagement & Retention, Project Management, Uncategorized|

Education Marketing Even in a small association there is generally someone responsible for marketing and another person in charge of education and professional development. This is generally a good thing and ensures expertise in a [...]

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