Project Description


Project Description

The Direct Marketing Association (DMA) is the world’s leading independent organization for data-driven marketers. DMA is an advocate for industry standards for responsible marketing, both online and offline. Promoting relevance as the key to reaching consumers with desirable offers, DMA provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end marketing process. DMA views education as a key driver to promote these goals as well as drive new revenue to the association.

DMA’s membership is comprised of individuals who are tech-savvy and responsible for carrying out the daily communication and public relation activities of the world’s top brands. In the fast-paced, ever changing world of marketing, it is important that professionals continuously refresh their skills and stay abreast of changes in the laws and technologies that guide their work. In order to better serve this audience and remain competitive, DMA set out to replace their existing online Learning Management System (LMS) with a more flexible and easy-to-use platform their learners would enjoy.

There were five areas in particular where DMA sought improvement over their existing learning management platform and provider: better communication and prompt technical and customer support, the ability to stream video-based courseware, multilingual courses, integration with iMIS, their association management system (AMS), and an integrated course catalog and eCommerce shopping cart.


DMA found the replacement LMS they were looking for when they discovered Digitec Interactive and their Knowledge Direct® Learning Management System. Digitec Interactive’s commitment to excellent customer support and industry-leading service level agreement with a guaranteed uptime of 99.99% put minds at ease. DMA’s executive staff was then freed to focus their attention on business critical tasks without the worry of learners being locked out of the learning portal, as had happened with their previous LMS.

Knowledge Direct also fulfilled the association’s need for multilingual courses with support for double byte languages such as Chinese and Japanese.

The system’s built-in course catalog perfectly matched DMA’s need for an intuitive, user friendly experience that eliminated the need for members to browse courses on the association website, and then rely on an unstable eCommerce solution to report the purchase to the association for manual assignment of courses. Integration with DMA’s existing website as well as their AMS created a more seamless entry for learners into the learning management system, and allowed the systems to share user data, track course purchases and instantly assign new courses to students.


As a result of implementing the new, user friendly LMS, integrating the system with iMIS and the association’s website, DMA’s members enjoyed a simpler, more convenient shopping experience, resulting in increased course sales. The association was also able to begin offering video-based courseware, and grow their international audience in China and Japan, as well as around the world.

By utilizing Digitec’s Knowledge Direct LMS, DMA is able to:

  • Provide 24/7 online training and professional development to members around the world, in multiple languages.
  • Enable learners to access and complete courses from their mobile devices, including iPhones, iPads, and Androids, as well as from any laptop or desktop computer.
  • Provide single sign-on through the DMA website, integrating with their association member database.
  • Private label micro-sites for organizational members, creating a branded, more personalized experience for their most valued members.
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