Should Marketing Review eLearning Courses?

By |2017-05-11T09:00:23+00:00May 11th, 2017|Association eLearning Blog, eLearning, Instructional Design, Learning Theory, Marketing, Member Engagement & Retention, Project Management, Tips and Tricks, Training and Development|

Recently, an instructional designer friend of mine asked me, “Should Marketing review eLearning courses and approve them before they are released?”  I responded with a, “Yes, but…” There are legitimate reasons Marketing needs to see [...]

Top 5 eLearning Trends Happening Now

By |2016-03-17T23:43:04+00:00March 17th, 2016|Association eLearning Blog, Association Management, Communications, eLearning, eLearning News, Featured Post, Game-based Learning, Gamification, Gamification, Learning Management Systems, Marketing, Member Engagement & Retention, Mobile Learning, Online Communities|

I recently attended the Training 2016 Conference and Expo as an exhibitor. I was able to talk with many training and development representatives from a wide variety of organizations about their LMS needs. During these [...]

Motivation is More Important Than Information

By |2016-03-10T09:00:06+00:00March 10th, 2016|Association eLearning Blog, Association Management, Communications, eLearning, eLearning News, Featured Post, Featured Posts, Game-based Learning, Game-based Learning, Gamification, Gamification, Learning Management Systems, Learning Theory, Marketing, Online Communities, Project Management, Social Media Marketing, Strategic Planning, Tips and Tricks|

  I inherited a “blackboard” poster from a friend. I can write on it with chalk, erase it, and use it again. But I don’t. It still says the same thing it did the day I [...]

The Importance of Implementing a Marcom Strategy for Continuing Education

By |2015-10-22T09:15:00+00:00October 22nd, 2015|Association eLearning Blog, Association Management, Budgets and ROI, Communications, eLearning, Marketing, Project Management, Strategic Planning, Uncategorized|

"What is a marcom strategy and why do I need one for continuing education?" you might ask yourself. Sounds like a buzz word right? Marcom or marketing communications, is the branch of marketing that decides [...]

7 Things About eLearning Your CEO/Executive Director Wants to Know

By |2015-09-03T09:15:16+00:00September 3rd, 2015|Association eLearning Blog, Association Management, Budgets and ROI, eLearning, Instructional Design, Learning Management Systems, Marketing, Project Management, Strategic Planning, Uncategorized|

You've decided that it's time to move your courses online. Membership numbers seem stagnant and renewals are decreasing. As an Education Director, you see the writing on the wall, and have decided that eLearning is [...]

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